IMC 546: International and Multicultural IMC
School of Journalism and New Media
Investigation and analysis of cultural diversity in integrated marketing communications and its effect on values, lifestyles and consumer behavior in international markets and within the United States; students will learn to anticipate cultural problems and optimize communications for different societies.
3 Credits
Prerequisites
- IMC 501: Principles of Integrated Marketing Comm $target.descriptions.MinimumGrade$
- Prerequisite requirements for this course may also be satisfied by consent of instructor.
Instruction Type(s)
- Lecture/Lab: Lecture/Lab for IMC 546
- Lecture/Lab: Compressed Video for IMC 546
- Lecture/Lab: Study Abroad for IMC 546
- Lecture/Lab: Online Program for IMC 546
Subject Areas
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