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UNIVERSITY OF MISSISSIPPI SCHOOLS AND COLLEGES

The Schools of Nursing and Pharmacy operate on both the Oxford and Jackson campuses. The Schools of Dentistry, Health Related Professionals and Medicine, and the Health Sciences Graduate School, are based in Jackson only. (Additional healthcare programs are available through the School of Applied Sciences on the Oxford campus.) Other than these exceptions, the schools above are on the Oxford campus.

B.B.A. in Marketing and Corp. Relations

Description

The Marketing and Corporate Relations curriculum allows students to combine basic principles of marketing and corporate relations. Students will develop a foundation in both business analysis and journalism to prepare for careers in corporate relations such as advertising and public relations.

Minimum Total Credit Hours: 120

General Education Requirements

The general education requirements for the B.B.A. include Writ 100 or Writ 101 and Writ 102 or Liba 102 (3,3); humanities (history, philosophy, or modern languages) (3, 3); English literature (3); Math 261/262 or 267/268 or 271/272 (6); lab science (astronomy, biology, chemistry, geology, or physics) (3/4, 3/4); fine arts (art, art history, dance, music, or theatre arts) (3); behavioral or social science (psychology, sociology, anthropology, or political science) (3).

Course Requirements

Requirements for the major in marketing and corporate relations include Accy 201, 202 (3,3); Econ 202, 203 (3,3); Bus/Econ 230 (3); Bus 271 (3); Bus 250 (3); English literature (3); 300 level or above business electives (3,3); nonbusiness elective (3); Fin 331 (3); Bus/Econ 302 (3); Mktg 372 (3); Mktg 351 (3); Mgmt 371 (3); MIS 309 (3); Mgmt 493 (3).

In addition to the above core, the major in marketing and corporate relations requires IMC 205 (3), Jour 371 (3); Jour 391 (3), and Jour 491 or Jour 492 (3); Mktg 353 (3), Mktg 367 (3), Mktg 451 (3), Mktg 452 (3), Mktg 465 (3); Mktg 525 (3); 300 or above Mktg electives (3,3).

Other Academic Requirements

See School of Business Administration Academic Requirements for rules on when business students may enroll in specialty major coursework. No student may enroll for more than 18 semester hours unless approved by the Dean’s Office.

The policies and regulations contained in this online University of Mississippi Catalog are in effect for the current or selected semester. The catalog is not a contract, but rather a guide for the convenience of students. The University of Mississippi reserves the right to 1) change or withdraw courses; 2) change the fees, rules, and schedules for admission, registration, instruction, and graduation; and 3) change other regulations affecting the student body at any time. Implicit in each student’s enrollment with the university is an agreement to comply with university rules and regulations, which the university may modify to exercise properly its educational responsibility.