IMC 304: Account Planning
School of Journalism and New Media
Presents principles and practices of the account planning process to develop skills, insights and strategies to use in different methods of influencing consumers' behavior.
3 Credits
Prerequisites
- IMC 205: Writing for Integrated Marketing Comm (Minimum grade: C)
- IMC 104: Introduction to Integrated Marketing Com (Minimum grade: C)
- Course may be repeated only once.
- Pre-Requisite: 24 Earned Hours
Instruction Type(s)
- Lecture: Lecture for IMC 304
- Lecture: Compressed Video for IMC 304
Subject Areas
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