Mktg 494: Pharmaceutical Economics
Marketing
Pharmacoeconomics is the description and analysis of the costs of drug therapy to health-care systems and society. Pharmacoeconomic research identifies, measures, and compares the costs (i.e., resources consumed) and consequences of pharmaceutical products and services.
3 Credits
Prerequisites
- Pre-Requisite: 24 Earned Hours
Instruction Type(s)
- Lecture: Lecture for Mktg 494
Subject Areas
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