SRA 311: Mktg. & Communication in Sport & Rec.
Health, Exercise Sci & Recreation Mgmt
This course focuses on the management of tourism and outdoor recreation businesses. It will cover basic business principles needed for running a successful tourism and recreation business, and will include special considerations for private recreation operations on public lands (e.g., concessionaires, long-term leases). Student participation and discussion will be emphasized.
3 Credits
Prerequisites
- SRA 270: The Business of Sport (Minimum grade: C)
- SRA majors only or by instructor approval.
Cross-listed Courses
Instruction Type(s)
- Lecture: Lecture for SRA 311
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