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UNIVERSITY OF MISSISSIPPI SCHOOLS AND COLLEGES

The Schools of Nursing and Pharmacy operate on both the Oxford and Jackson campuses. The Schools of Dentistry, Health Related Professionals and Medicine, and the Health Sciences Graduate School, are based in Jackson only. (Additional healthcare programs are available through the School of Applied Sciences on the Oxford campus.) Other than these exceptions, the schools above are on the Oxford campus.

Phad 396: Marketing for Community Pharmacists

PHARMACY ADMINISTRATION

This course is an elective focused on exploring the factors affecting use and acceptance of, delivery of, promotion of, and pricing of innovative pharmacy products in the community pharmacy setting. The ability of pharmacists to develop innovative services and market them to patients, health care providers, payers, government agencies, and others is crucial to the advancement of pharmacy. Students will be introduced to marketing principles and how they are applied in community pharmacy.

1 Credit

Prerequisites

  • Pre-requisite: Pharmacy PY1 or PY2

Instruction Type(s)

  • Lecture: Lecture for Phad 396

Subject Areas

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