IMC 584: Collegiate Sports Promotion
MEEK SCHOOL OF JOURNALISM & NEW MEDIA
Collegiate sports promotion opens students' minds to why the college sports industry has become a multibillion-dollar business with a unique look at the NCAA, conferences, bowl games, NCAA Tournament, IMG College, IMG Collegiate Licensing, Ole Miss Athletics, sports media, and corporate involvement. Due to the status and importance in people's lives, college sports is considered a profitable and sustainable marketing source now utilized by virtually every industry.
3 Credits
Prerequisites
- Junior Standing Required
Instruction Type(s)
- Lecture: Lecture for IMC 584
Subject Areas
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