IMC 508: Advanced Media Strategy and Analysis
MEEK SCHOOL OF JOURNALISM & NEW MEDIA
This course is a detailed survey of new media planning and buying that is evolving in the 21st century. It covers multiple trends and challenges, including: client demand for integrated marketing communications and greater accountability, audience fragmentation, media proliferation, and new technologies.
3 Credits
Prerequisites
- Must have completed undergraduate IMC core or have permission of instructor.
- Course may be repeated only once.
Instruction Type(s)
- Lecture: Lecture for IMC 508
- Lecture: Compressed Video for IMC 508
Subject Areas
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