IMC 507: Direct and Database Marketing
MEEK SCHOOL OF JOURNALISM & NEW MEDIA
This course covers multiple methods of marketing to customers and potential customers directly and individually, in contrast with less precise, more broadly focused mass marketing media.
3 Credits
Prerequisites
- Must have completed undergraduate IMC core or have permission of instructor.
- Course may be repeated only once.
Instruction Type(s)
- Lecture: Lecture for IMC 507
- Lecture: Compressed Video for IMC 507
Subject Areas
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