Mktg 666: Advanced Marketing Research Methods
MARKETING
The objectives of this course are to review new and emerging research methodologies used in marketing and to allow the student to develop a depth of understanding of these approaches, which will permit the student to effectively use them in one’s research and evaluate the research done by others.
3 Credits
Instruction Type(s)
- Seminar: Seminar for Mktg 666
Subject Areas
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