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The Schools of Nursing and Pharmacy operate on both the Oxford and Jackson campuses. The Schools of Dentistry, Health Related Professionals and Medicine, and the Health Sciences Graduate School, are based in Jackson only. (Additional healthcare programs are available through the School of Applied Sciences on the Oxford campus.) Other than these exceptions, the schools above are on the Oxford campus.

Mktg 354: Professional Selling & Relationship Mktg

MARKETING

Presents personal selling as a professional marketing activity. Coverage includes effective selling methods and application of selling theories to the modern marketing concept. Active learning via in-class presentations and role-playing exercises are used.

3 Credits

Prerequisites

Instruction Type(s)

  • Lecture: Lecture for Mktg 354
  • Lecture: Compressed Video for Mktg 354
  • Lecture: Correspondence for Mktg 354

Subject Areas

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