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UNIVERSITY OF MISSISSIPPI SCHOOLS AND COLLEGES

The Schools of Nursing and Pharmacy operate on both the Oxford and Jackson campuses. The Schools of Dentistry, Health Related Professionals and Medicine, and the Health Sciences Graduate School, are based in Jackson only. (Additional healthcare programs are available through the School of Applied Sciences on the Oxford campus.) Other than these exceptions, the schools above are on the Oxford campus.

Mktg 353: Advertising and Promotion

MARKETING

Provides the basic understanding of the principles and practices of the advertising industry. Topics include understanding advertising's role in society; learning the structure of the advertising agency and career paths; and studying how advertising is planned, created, and implemented.

3 Credits

Prerequisites

  • Pre-requisite: Minimum grade of C in Mktg 351 or GB 350.
  • Pre-Requisite: 24 Earned Hours

Instruction Type(s)

  • Lecture: Lecture for Mktg 353
  • Lecture: Compressed Video for Mktg 353
  • Lecture: Correspondence for Mktg 353

Subject Areas

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