Skip UM navigation Skip to Main Navigation

UNIVERSITY OF MISSISSIPPI SCHOOLS AND COLLEGES

The Schools of Nursing and Pharmacy operate on both the Oxford and Jackson campuses. The Schools of Dentistry, Health Related Professionals and Medicine, and the Health Sciences Graduate School, are based in Jackson only. (Additional healthcare programs are available through the School of Applied Sciences on the Oxford campus.) Other than these exceptions, the schools above are on the Oxford campus.

Ent 388: e-Commerce Strategy for Entrepreneurs

MANAGEMENT

Most of today’s organizations must integrate some degree of e-commerce into their operational frameworks. E-commerce is not limited to the sale of tangible products online, although this is a popular business model. It extends to all entities seeking online transactions with target customers, including subscription services, nonprofit and charitable organizations, and governmental entities, among others. This course introduces important concepts, skills, and tactics that are necessary for successful e-commerce strategy. Covered topics include content creation, inventory management, popular transaction platforms, e-commerce performance metrics, brand promotion, payment solutions, and the particulars of common online platforms (Amazon, Etsy, etc).

3 Credits

Prerequisites

Instruction Type(s)

  • Lecture: Lecture for Ent 388
  • Lecture: Web-based Lecture for Ent 388
  • Lecture: Compressed Video for Ent 388

Subject Areas

The policies and regulations contained in this online University of Mississippi Catalog are in effect for the current or selected semester. The catalog is not a contract, but rather a guide for the convenience of students. The University of Mississippi reserves the right to 1) change or withdraw courses; 2) change the fees, rules, and schedules for admission, registration, instruction, and graduation; and 3) change other regulations affecting the student body at any time. Implicit in each student’s enrollment with the university is an agreement to comply with university rules and regulations, which the university may modify to exercise properly its educational responsibility.