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The Schools of Nursing and Pharmacy operate on both the Oxford and Jackson campuses. The Schools of Dentistry, Health Related Professionals and Medicine, and the Health Sciences Graduate School, are based in Jackson only. (Additional healthcare programs are available through the School of Applied Sciences on the Oxford campus.) Other than these exceptions, the schools above are on the Oxford campus.

Mktg 488: Retail Strategy

MARKETING

An evolutionary perspective on optimal usage of the marketing mix. Focus is on how changes in economic, demographic, and technological factors induce (1) alterations in consumers' store choice and product-choice decisions and (2) modifications in the nature and scope of competition.

3 Credits

Prerequisites

Instruction Type(s)

  • Seminar: Seminar for Mktg 488
  • Seminar: Compressed Video for Mktg 488
  • Seminar: Study Abroad for Mktg 488

Subject Areas

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