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IMC 557: Brand and Relationship Strategies

MEEK SCHOOL OF JOURNALISM & NEW MEDIA

Focuses on critical thinking and problem solving in choosing the goals and tactics that will enable a firm to grow its business and develop its brand and relationships with key customers. Includes detailed examination of classic brand-building strategies and the ways in which marketers have developed and communicated strategies.

3 Credits

Prerequisites

Instruction Type(s)

  • Lecture: Lecture for IMC 557
  • Lecture: Compressed Video for IMC 557

Subject Areas

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