IMC 555: Integrated Marketing Communications
SCHOOL OF JOURNALISM & NEW MEDIA
A capstone course involving tactical application of IMC skills and disciplines, and to develop team-building skills. Alternative and competing IMC campaigns will be presented and judged by both professor and client.
3 Credits
Prerequisites
- IMC 404: Integrated Marketing Comm Research (Minimum grade: C)
- Jour 391: Public Relations $target.descriptions.MinimumGrade$
- IMC 304: Account Planning $target.descriptions.MinimumGrade$
- Course may be repeated only once.
- Pre-Requisite: 24 Earned Hours
Instruction Type(s)
- Lecture: Lecture for IMC 555
- Lecture: Compressed Video for IMC 555
Subject Areas
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