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UNIVERSITY OF MISSISSIPPI SCHOOLS AND COLLEGES

The Schools of Nursing and Pharmacy operate on both the Oxford and Jackson campuses. The Schools of Dentistry, Health Related Professionals and Medicine, and the Health Sciences Graduate School, are based in Jackson only. (Additional healthcare programs are available through the School of Applied Sciences on the Oxford campus.) Other than these exceptions, the schools above are on the Oxford campus.

IMC 556: Multicultural Marketing Communication

SCHOOL OF JOURNALISM & NEW MEDIA

Investigation and analysis of cultural diversity in integrated marketing communications and its effect on values, lifestyles and consumer behavior in international markets and within the United States; students will learn to anticipate cultural problems and optimize communications for different societies.

3 Credits

Prerequisites

Instruction Type(s)

  • Lecture/Lab: Lecture/Lab for IMC 556
  • Lecture/Lab: Compressed Video for IMC 556

Subject Areas

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