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IMC 508: Advanced Media Strategy and Analysis

SCHOOL OF JOURNALISM & NEW MEDIA

This course is a detailed survey of new media planning and buying that is evolving in the 21st century. It covers multiple trends and challenges, including: client demand for integrated marketing communications and greater accountability, audience fragmentation, media proliferation, and new technologies.

3 Credits

Prerequisites

  • Must have completed undergraduate IMC core or have permission of instructor.
  • Course may be repeated only once.

Instruction Type(s)

  • Lecture: Lecture for IMC 508
  • Lecture: Compressed Video for IMC 508

Subject Areas

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