Track - Integrated Marketing Comm
M.A. in Journalism
Description
The M.A. graduate program in journalism is an “academic” rather than a “professional” program. M.A. students planning to enter media careers (especially those without extensive academic or professional background in journalism) may, however, pursue a course of study combining undergraduate and graduate Jour courses.
Minimum Total Credit Hours: 30
Course Requirements
Students take a 30-semester-hour program of study, as follows: Jour 651, 652, 654, and 655; 6 hours of graduate-level Jour electives; 6 hours of graduate course work in an area of concentration outside the department; and 6 hours of Jour 697 to complete a thesis or thesis project. A thesis project must be a professional work in an appropriate medium equal in scope to a formal thesis, i.e., based on a formal proposal encompassing problem analysis, literature review, method statement, and bibliography. Both the thesis and the project require approval of a written prospectus and an oral examination.
Track - Integrated Marketing Comm
Course Requirements
Students will be required to complete 36 hours -- eight core courses and four electives.
These core and elective courses, which have been approved by the school’s graduate faculty and the university’s Graduate Council, will comprise the program.
Core
- 501 Professional IMC Seminar / Introduction to IMC
- 502 Consumer Behavior / Understanding the Target Audience
- 503 Insights and Measurements
- 504 Creative Development and Direction
- 505 Internet and Mobile Media: Evolution of the Digital Space
- 555 Managing Integration / The IMC Campaign
- 557 Brand and Relationship Strategies
- 602 Design and Visual Thinking
Electives
- 507 Direct and Database Marketing
- 508 Advanced Media Strategy and Analysis
- 509 Special Problems in IMC
- 556 Multicultural Marketing Communications
- 601 Advanced Account Planning
- 692 Public Relations as a Marketing Tool / Reputation Management
Other electives will also be possible, depending on individual students’ interests.
Other Academic Requirements
Applicants for the IMC track will be required to complete the online application on the Graduate School website. They must submit acceptable Graduate Record Exam scores and have at least a 3.0 undergraduate GPA. The School of Journalism and New Media also requires a statement of purpose and three letters of recommendation from former professors or others who know their academic and professional qualifications.
Degree Requirements
The academic regulations for this degree program, as entered in the University of Mississippi Catalog, are in effect for the current or selected academic year and semester. The University of Mississippi reserves the right to 1) change or withdraw courses; 2) change rules for registration, instruction, and graduation; and 3) change other regulations affecting the student body at any time.
Major Requirements
| Requirement | Hours | Description |
|---|---|---|
| Jour 651 - C min | 3 | Complete Jour 651 with a grade of C or better. |
| Jour 652 - C min | 3 | Complete Jour 652 with a grade of C or better. |
| Jour 654 - C min | 3 | Complete Jour 654 with a grade of C or better. |
| Jour 655 - C min | 3 | Complete Jour 655 with a grade of C or better. |
| Jour 697 | 6 | Complete at least 6 hours of Jour 697 to complete a thesis or a thesis project. |
| Concentration area | 6 | Student must complete at least 6 hourss of graduate course work in an area of concentration outside the department. |
| Elective courses | 6 | Student must complete at least 6 hours of graduate-level Jour electives. |
| GPA requirements | A cumulative average of not less than 3.0 (B) must be achieved in all graduate work taken. | |
| Liberal Arts Dean's approval | This Degree Audit program is an advising tool only. The student must still apply for a degree by returning a completed Degree Application Form to the dean's office before the last day to add classes in the semester preceding the semester in which the stuent expects to graduate. The Dean's Office will make the final certification that the courses listed on the application qualify the student for graduation. The Dean's Office will also determine if other university requirements (GPA, etc.) have been met. |
Major Requirements II
| Requirement | Hours | Description |
|---|---|---|
| Thesis vs non-thesis | Student may elect a thesis or non-thesis option. The thesis option includes submitting a thesis to the student's GPC/Chair. The non-thesis option includes completing a thesis project. | |
| Submit Thesis | For the thesis option, the student must submit a thesis to his/her GPC/Chair. Regulations governing the style, format, paper, abstract and other matters may be found in "A Manual of Thesis and Dissertations" available in the Graduate School Office. After the oral examination has been accepted, the student must present to the Graduate School two unbound copies of the thesis. A copy of the abstract and the thesis binding fee receipt must accompany the copies of the thesis. | |
| Thesis project | Student must complete a thesis project. |