IMC 306: Internet Marketing Communication
SCHOOL OF JOURNALISM & NEW MEDIA
A detailed survey of marketing communications online applications, e.g. the Web site as a basic marketing platform, search engine optimization, digital promotions, e-mail and social media marketing.
3 Credits
Prerequisites
- IMC 205: Writing for Integrated Marketing Comm (Minimum grade: C)
- Course may be repeated only once.
- Pre-Requisite: 24 Earned Hours
Instruction Type(s)
- Lecture/Lab: Lecture/Lab for IMC 306
Subject Areas
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