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UNIVERSITY OF MISSISSIPPI SCHOOLS AND COLLEGES

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B.S. in Integrated Mktg. Communications

Description

The integrated marketing communications degree program focuses on the full spectrum of communication tools, with particular attention to interactive technology and media; comprehensive planning and implementation of strategies and tactics; discovery and accommodation of consumers' perceptions and demands, and measurable "bottom-line" results on a global scale. The degree is designed to teach how to understand, engage, persuade, and activate consumers. It includes the study of advertising, public relations, brand management, and research into consumer insights, enabling students to build a customized toolbox of professional skills. A variety of core courses, electives, and specializations are offered, all to prepare students for productive IMC careers and adaptation to ever-changing business environments.

Minimum Total Credit Hours: 124

General Education Requirements

The general education/core curriculum requirements for this program have a foundation in the liberal arts.

The courses include 6 hours of English composition: Writ 100 or 101; Writ 102 or Liba 102; 6 hours of literature 200 level: Engl 221, 222, 223, 224, 225, 226; 6 hours of social sciences: Pol 101 required, anthropology, economics, psychology, political science, sociology; 3 hours of math: Math 267; 6 hours of history; 9 hours of science: three science courses of which two must have labs, astronomy, physics, physical science, biology, chemistry, geology; 3 hours of fine arts: art history, Mus 101, 102, 103, 104, 105; Danc 200; Thea 201.

All IMC majors must also fulfill a diversity requirement by taking 3 semester hours in a course related to race, ethnicity, culture, gender, or religion. This course must be in addition to any class used to fulfill the school’s humanities requirement. Courses must be selected from the following list or approved by the school’s director of academic advising: African American studies (any course), gender studies (any course), Latin American studies (any course), anthropology (101, 301, 303, 307), Southern studies (303, 402), religious studies (any course), sociology (313, 325, 413), international studies (any course). A grade of C or better in the following additional courses are required for this program: Econ 202, 203, 230; Accy 201 and 202; Bus 250 and 271; Fin 331; Mgmt 371; Mis 309; Mktg 351 and 353.

Course Requirements

A major in integrated marketing communication for the B.S. degree requires 36 semester hours of IMC and journalism courses, including a core: IMC 204, 205, 304, 305, 404, and 555, as well as Jour 101, 273, 371, 375 or 383, 391, and 492. Students are encouraged to complete a specialization in media sales and management, magazine publishing, and management, or new media.

Other Academic Requirements

Students must take a minimum of 80 hours in courses outside the major, with no fewer than 45 hours in the liberal arts and sciences.

Students must purchase a school-approved laptop computer prior to enrolling in IMC 305. Specifications for the computer are posted on the school website.

A minimum grade of C is required in all IMC and Jour courses for students pursuing a major in integrated marketing communications. A student may not enroll in an IMC course until a minimum grade of C has been obtained in prerequisite courses. No IMC course may be taken more than two times.

Specializations

The policies and regulations contained in this online University of Mississippi Catalog are in effect for the current or selected semester. The catalog is not a contract, but rather a guide for the convenience of students. The University of Mississippi reserves the right to 1) change or withdraw courses; 2) change the fees, rules, and schedules for admission, registration, instruction, and graduation; and 3) change other regulations affecting the student body at any time. Implicit in each student’s enrollment with the university is an agreement to comply with university rules and regulations, which the university may modify to exercise properly its educational responsibility.