IMC 506: Content Marketing
SCHOOL OF JOURNALISM & NEW MEDIA
This course is designed to enhance students’ understanding of content marketing; the status of content marketing in today’s marketplace; and the relationship between content, marketing, brands, and the different types of media.
3 Credits
Prerequisites
- Prerequiste: Junior standing (60 hr).
Instruction Type(s)
- Lecture: Lecture for IMC 506
Subject Areas
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