Mktg 370: Social and Digital Media Strategy
MARKETING
An examination of social and digital media marketing strategy and implementation as part of a broader omnichannel marketing campaign. Students will gain an understanding of available digital channels and platforms and learn how to develop an integrated digital and/or social media strategy from formulation to execution.
3 Credits
Prerequisites
- Mktg 351: Marketing Principles (Minimum grade: C)
Instruction Type(s)
- Lecture: Lecture for Mktg 370
Subject Areas
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