IMC 552: Advanced Media Strategy and Analysis
School of Journalism and New Media
This course is a detailed survey of new media planning and buying that is evolving in the 21st century. It covers multiple trends and challenges, including: client demand for integrated marketing communications and greater accountability, audience fragmentation, media proliferation, and new technologies.
3 Credits
Prerequisites
- IMC 501: Principles of Integrated Marketing Comm $target.descriptions.MinimumGrade$
- Prerequisite requirements for this course may also be satisfied by consent of instructor.
Instruction Type(s)
- Lecture: Lecture for IMC 552
- Lecture: Compressed Video for IMC 552
Subject Areas
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