IMC 531: Consumer Research and Insights
School of Journalism and New Media
This course introduces basic methods for generating and acquiring information and data useful for IMC applications.
3 Credits
Prerequisites
- Prerequisite requirements for this course may also be satisfied by consent of instructor.
- Pre-req: Must be admitted to the IMC Master's Program OR Instructor Approval
Instruction Type(s)
- Lecture: Lecture for IMC 531
- Lecture: Compressed Video for IMC 531
- Lecture: Web-based Lecture for IMC 531
- Lecture: Online Program for IMC 531
Subject Areas
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