IMC 512: Content Marketing
School of Journalism and New Media
This course is designed to enhance students’ understanding of content marketing; the status of content marketing in today’s marketplace; and the relationship between content, marketing, brands, and the different types of media.
3 Credits
Prerequisites
- IMC 501: Principles of Integrated Marketing Comm $target.descriptions.MinimumGrade$
- Prerequisite requirements for this course may also be satisfied by consent of instructor.
Instruction Type(s)
- Lecture: Lecture for IMC 512
Subject Areas
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