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UNIVERSITY OF MISSISSIPPI SCHOOLS AND COLLEGES

The Schools of Nursing and Pharmacy operate on both the Oxford and Jackson campuses. The Schools of Dentistry, Health Related Professionals and Medicine, and the Health Sciences Graduate School, are based in Jackson only. (Additional healthcare programs are available through the School of Applied Sciences on the Oxford campus.) Other than these exceptions, the schools above are on the Oxford campus.

Mktg 477: Integrated Supply Chain Management

Marketing, Analytics & Prof Sales

This course covers fundamentals of supply chain management, buying/sourcing, making, moving, and selling activities, with particular emphasis on relationship and data-driven management in the networks of global supply chain. Students will use technology for slicing and dicing data in forecasting, analysis of variability in supply and demand, customer wants and values, retailing, advertising, and market research.

3 Credits

Prerequisites

  • Pre-Requisite: 24 Earned Hours
  • Prerequisite: Mktg 351 or Mktg 372 with minimum grade C

Instruction Type(s)

  • Lecture: Lecture for Mktg 477
  • Lecture: Web-based Lecture for Mktg 477

Subject Areas

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