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UNIVERSITY OF MISSISSIPPI SCHOOLS AND COLLEGES

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Mktg 496: Business Analytics

Marketing

Students develop critical skills for today's intensive, data-driven decision making through practical-use cases cutting across multiple business functions. Students gain experience with relevant software tools and apply descriptive and predictive analytics to data describing markets, customers, products, services, and industries. Emphasis is placed on applications, concepts, and the interpretation and communication of results.

3 Credits

Prerequisites

Instruction Type(s)

  • Lecture: Lecture for Mktg 496
  • Lecture: Hybrid Lecture for Mktg 496

Subject Areas

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