IMC 572: Direct and Database Marketing
School of Journalism and New Media
This course covers multiple methods of marketing to customers and potential customers directly and individually, in contrast with less precise, more broadly focused mass marketing media.
3 Credits
Prerequisites
- IMC 501: Principles of Integrated Marketing Comm $target.descriptions.MinimumGrade$
- Prerequisite requirements for this course may also be satisfied by consent of instructor.
Instruction Type(s)
- Lecture: Lecture for IMC 572
- Lecture: Compressed Video for IMC 572
- Lecture: Online Program for IMC 572
Subject Areas
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