Mktg 496: Digital Marketing Analytics
Marketing
Overview of measurement systems used to evaluate the effectiveness of digital marketing strategies. The course emphasizes using available performance data to inform strategic decisions with the goal of optimizing digital marketing campaigns.
3 Credits
Prerequisites
- Mktg 353: Advertising and Promotion $target.descriptions.MinimumGrade$
- Mktg 351: Marketing Principles $target.descriptions.MinimumGrade$
- Pre-Requisite: 24 Earned Hours
Instruction Type(s)
- Lecture: Lecture for Mktg 496
Subject Areas
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