Mktg 372: Intro. to Operations & Supply Chain Mgmt

Marketing

This survey course provides an understanding of scope of operations management and its environment - value chains. Topics include structural (e.g., capacity, facility, technical, and logistical & supply chain), and infrastructural (e.g., workforce, production planning, materials control, performance measures, and organization renewal and improvement) issues in operations of an organization. Students will draw upon prior knowledge of statistics. Particular emphasis will be placed upon applying analytical tools and frameworks to improve business processes that cross internal functional and cross organizational boundaries.

Students may take either Mktg 372 or GB 320, but not both for credit toward a degree.

3 Credits

Prerequisites

Pre-Requisite: 24 Earned Hours
Bus 230 or Econ 230

Instruction Type(s)

Lecture: Lecture for Mktg 372
Lecture: Compressed Video for Mktg 372
Lecture: Web-based Lecture for Mktg 372

Course Fee(s)

Business 1

$30.00

Online, Internet, or Web-based

Students may be required to pay additional fees to an outside vendor for identity verification prior to a proctored assessment.

$100.00 per 3 Semester Credit Hours

Subject Areas

Operations Management and Supervision

The policies and regulations contained in this online University of Mississippi Catalog are in effect for the current or selected semester. The catalog is not a contract, but rather a guide for the convenience of students. The University of Mississippi reserves the right to 1) change or withdraw courses; 2) change the fees, rules, and schedules for admission, registration, instruction, and graduation; and 3) change other regulations affecting the student body at any time. Implicit in each student’s enrollment with the university is an agreement to comply with university rules and regulations, which the university may modify to exercise properly its educational responsibility.