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The Schools of Nursing and Pharmacy operate on both the Oxford and Jackson campuses. The Schools of Dentistry, Health Related Professionals and Medicine, and the Health Sciences Graduate School, are based in Jackson only. (Additional healthcare programs are available through the School of Applied Sciences on the Oxford campus.) Other than these exceptions, the schools above are on the Oxford campus.

Mktg 351: Marketing Principles

MARKETING

Basic principles and practices of marketing. This introductory course provides an understanding of the scope of marketing and its environment, social responsibility and ethics in marketing, the elements of the marketing mix-product, price, promotion, and distribution, how consumers make decisions and how to research and identify target markets.

Students may take either Mktg 351 or GB 350, but not both for credit toward a degree.

3 Credits

Prerequisites

  • Business, Accounting, International Studies Major, Manufacturing Emphasis, and Business Emphasis students only, or by special permission of the Dean's Office.
  • Pre-requisite: 54 Completed Hours.
  • Pre-Requisite: 24 Earned Hours

Instruction Type(s)

  • Lecture: Lecture for Mktg 351
  • Lecture: Compressed Video for Mktg 351
  • Lecture: Correspondence for Mktg 351

Course Fee(s)

Business 1

  • $30.00

Subject Areas

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