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The Schools of Nursing and Pharmacy operate on both the Oxford and Jackson campuses. The Schools of Dentistry, Health Related Professionals and Medicine, and the Health Sciences Graduate School, are based in Jackson only. (Additional healthcare programs are available through the School of Applied Sciences on the Oxford campus.) Other than these exceptions, the schools above are on the Oxford campus.

IMC 508: Advanced Media Strategy and Analysis

SCHOOL OF JOURNALISM & NEW MEDIA

This course is a detailed survey of new media planning and buying that is evolving in the 21st century. It covers multiple trends and challenges, including: client demand for integrated marketing communications and greater accountability, audience fragmentation, media proliferation, and new technologies.

3 Credits

Prerequisites

  • Must have completed undergraduate IMC core or have permission of instructor.
  • Course may be repeated only once.

Instruction Type(s)

  • Lecture: Lecture for IMC 508

Subject Areas

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