Mktg 462: Distribution and Logistics Management
MARKETING
Management of the fulfillment component of marketing activities; addressed are the marketing-related activites of supply/value chain organizations, the storage and movement of materials/products and information, through the fulfillment chain from originators to the final customers; emphasis on cost management and customer service issues.
3 Credits
Prerequisites
- Mktg 351: Marketing Principles (Minimum grade: C)
- Pre-Requisite: 24 Earned Hours
- Bus 230 or Econ 230
Instruction Type(s)
- Lecture: Lecture for Mktg 462
- Lecture: Compressed Video for Mktg 462
- Lecture: Study Abroad for Mktg 462
Subject Areas
The policies and regulations contained in this online University of Mississippi Catalog are in effect for the current or selected semester. The catalog is not a contract, but rather a guide for the convenience of students. The University of Mississippi reserves the right to 1) change or withdraw courses; 2) change the fees, rules, and schedules for admission, registration, instruction, and graduation; and 3) change other regulations affecting the student body at any time. Implicit in each student’s enrollment with the university is an agreement to comply with university rules and regulations, which the university may modify to exercise properly its educational responsibility.